Why Leading B2B Companies Choose FullStack Labs for Nearshore Development

The demand for AI and software development solutions is at an all-time high. In their 2025 AI report, McKinsey found that 78% of organizations use AI in at least one business function, up from 72% in early 2024 and 55% a year earlier. Gartner, meanwhile, stated that by 2028, the custom software development services market will exceed $283 billion in value, growing at a CAGR of 8.9%.

As more enterprises integrate B2B software solutions, many development companies have eagerly stepped up to meet the demand. At FullStack, our goal is to provide end-to-end development and technology services for whatever project our clients might need, from polished UX design for marketers, to agentic AI systems that can streamline supply chains. To accomplish this, we work with capable US-based and nearshore talent to provide the best possible results for our clients. 

However, with that said, we are far from the only nearshore development business on the market. What sets us apart, then, from all our competitors? Why do leading B2B companies like Benjamin West, GoDaddy,  and Lux Research turn to FullStack Labs for nearshore development? 

What are the Benefits of Nearshore Development?

Nearshore development, like offshore development, involves working with service providers out of your home country. For most of our clients, the US is their primary location. However, where offshore outsourcing involves hiring providers in distant countries like India, Vietnam, and the Philippines, nearshore development sees companies working with their regional neighbors in countries like Mexico and Colombia. 
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While offshore development tends to be cheaper, FullStack Labs prefers nearshore development for B2B for a number of reasons. 

The key benefits of nearshore development include:

• Time Zone Alignment: By working with countries that have overlapping time zones and work hours, our team isn’t left waiting hours between responses. The improved communication in nearshore teams helps our team work faster with fewer headaches. 

• Affordability: While offshore development may cost less between the two, nearshore development is still significantly more affordable than onshore development. For many companies, the cost savings of nearshore development offer the right balance of value and quality.

• Range of Talent: According to IVEMSA, a Mexican “shelter” for foreign manufacturing companies, “many Mexican universities offer outstanding STEM programs, some of which are ranked higher than major US universities. They produce a deep, highly skilled talent pool—at a lower cost.”
  
  Brazil and Colombia also have rich talent markets, with Brazil boasting the largest tech talent pool in Latin America (LATAM), and Colombia’s government supporting tech initiatives. By working with both US and nearshore developers, FullStack enjoys access to a wider, highly skilled talent pool. 

You can learn more about the differences between nearshore vs. offshore outsourcing here. 

Why is Nearshore Team Communication Important? 

Nearshore development may make for smoother coordination and communication between a company’s team, but why is that so important?

Clear communication is essential for creating a more productive workplace. A 2012 report by McKinsey found that effective communication improves productivity by 25%. Similarly, a study by leadership consultancy Fierce, Inc. found that 86% of employees cited a lack of collaboration or ineffective communication as the main source of workplace failures. 

In software development, even small miscommunications during a project could result in missed requirements, delays, or costly revisions. While nearshore B2B development doesn't prevent these risks altogether, they do reduce them. 

Many nearshore software development teams have better English proficiency and closer cultural alignment than their offshore counterparts. When combined with shared time zones, these factors make it easier to stay on the same page and quickly respond to feedback. 

If you're building a software team, here are three ways to hire software engineers.

What is FullStack Labs? 

FullStack Labs is a software development and delivery provider. We are part of FullStack, the world’s most transparent technology and solutions provider. We work with a network of vetted nearshore and US-based talent to develop cutting-edge software and AI solutions for our clients. 

As part of FullStack, we work with vetted talent from the FullStack Talent Network to ensure superior quality, reliability, and consistency on our delivery teams.

Need to work with individual nearshore software developers? FullStack Talent may be the right fit for you.

What are the Advantages of Working with FullStack Labs?

At FullStack Labs, we’ve dedicated ourselves to providing first-rate nearshore development for B2B clients. Our team combines technical excellence with a strong sense of ownership, adaptability, and care for every project we take on.

• High NPS: A Net Promoter Score (NPS) is a widely used metric that measures how likely someone is to recommend a company to others, making it an excellent indicator of satisfaction and loyalty. Each quarter, we survey both clients and team members and publish the results online to keep our performance transparent and accountable.
  
  • 68 – Excellent Client NPS Score
    Compared to the IT services industry average of 44.
  • 68 – Excellent Talent NPS Score
    Compared to an industry average of 15 to 25, depending on the source.
    
• Proven Track Record: FullStack Labs has built software solutions for over 300 clients, including GoDaddy and Siemens. We’ve also worked with companies across a wide range of industries such as healthcare, logistics, and finance.
  
• Affordable Pricing: By working with both US-based and nearshore software development teams, we can benefit from the cost savings nearshore development offers. This allows us to offer affordable talent pricing that supports a wide range of project sizes and budgets— without sacrificing quality or speed.
  
• Experienced Team: With a network of over 500 vetted technical experts, we can quickly assemble specialized teams to match your project’s needs. Our engineers, developers, and designers have the skills and experience needed to build custom, scalable solutions to meet your needs.
  
• Strong Collaboration: Our nearshore team structure allows for overlapping time zones, stronger cultural alignment, and real-time collaboration. That means faster feedback loops, clearer communication, and smoother project handoffs.

To see these capabilities in action, explore custom software development projects from FullStack here.

FullStack’s History of B2B Software Development

Every business is unique, with its own systems, workflows, and challenges, and the best software meets those needs head-on. At FullStack Labs, we’ve partnered with companies to build tools that improve day-to-day operations, streamline their slower processes, and support long-term growth.

Here are a few examples of how we’ve helped clients solve their problems through the work of our nearshore development teams. 

Uber

Uber’s employees were constantly bouncing between tools like Confluence, Jira, and Google Drive, leaving the company looking for a more efficient solution. FullStack delivered with uSearch, an internal search tool with convenient features like type-ahead and keyboard shortcuts. uSearch lets employees find what they need in fewer clicks, leading to a 70% reduction in search steps, 15 minutes saved daily per person, and a 50% adoption rate within the first month.

Benjamin West

Benjamin West’s legacy procurement platform was holding them back with an outdated interface and manual processes. They partnered with FullStack Labs to build RPM 2.0– a modern web app that streamlined operations, improved data access, and brought key procurement tools into one unified system. The new platform led to a 300% increase in their user base, a 70% reduction in feature workload, and 50% faster access to decision-making data. 

“FullStack transformed our vision for RPM 2.0 into reality with exceptional expertise and dedication,” said Joe Eikelberner, COO of Benjamin West. “Their deep understanding of Benjamin West's needs coupled with consistent updates made the collaboration seamless and the outcome outstanding.”

Lux Research

Lux Research needed a faster, more intuitive way for clients to access their proprietary research and connect with analysts. FullStack Labs helped develop Luxer, an AI-powered assistant built specifically for that purpose. It delivers cited answers pulled directly from Lux’s internal research library, while also allowing users to independently schedule analyst inquiries with their experts. 

Within two weeks of launch, Luxer processed over 900 queries, tripled the number of inquiries scheduled within a week, and enabled instant booking without back-and-forth emails.

“FullStack acted as true partners and advisors,” said Marisa Kopec, CEO of Lux Research. “The expertise around AI and the level of developers, engineers—whatever role it was that came to the table—was just phenomenal.”

If you’re interested in more examples, see how FullStack delivered a successful nearshore IoT project here. 

A Final Note on Choosing the Right Partner

As the demand for AI-driven solutions and custom software continues to grow, businesses need more than just technical execution—they need a partner who understands their goals, adapts to their workflows, and delivers consistently high-quality results. That’s what FullStack Labs aims to provide through our nearshore development model.

By combining US and nearshore development for B2B, real-time collaboration, and our extensive experience working with leading companies, we help our clients build software that meets their unique goals. 

‍If you're looking for a development partner who can hit the ground running and scale with your business, we'd love to talk. Contact us today to learn more about what FullStack Labs’ nearshore development could offer your operations.